Learn How To Design Beautiful Christmas Packaging

It might seem like Christmas has just passed, but for business owners, it’s always just around the corner.

Sales teams nationwide are already counting down to the biggest sales season of the year and planning their Christmas party orders.

If you check your metrics, you’ll likely see a surge in orders and site traffic as Christmas approaches. Physical shops also experience a rush just before Santa arrives!

That’s why it’s essential to capitalise on the festive excitement. One way to do this is by designing festive packaging for your products.

Custom festive packaging fills shop shelves from August—yes, that early—until late December.

If you’ve never designed festive packaging for your product, don’t worry—we’ve got you covered. Below are the key factors to consider when creating the best Christmas tin or festive cardboard box.

Choose The Right Colours

Red and green are the traditional colours associated with festive marketing and Christmas. However, they’re not your only options when designing your packaging. You can still incorporate your brand colours.

This is a smart choice if you have a strong brand identity, as it will immediately resonate with loyal customers. Alternatively, you can slightly adjust your colours to maintain brand consistency while adding a festive touch.

Minimal Works Well

A festive design doesn’t mean you need to go overboard. You don’t want your product to be seen as all style and no substance. Instead, keep your design simple yet elegant.

Achieve this by opting for simple prints rather than overly complex imagery. You might even choose plain packaging with a touch of foil printing. This way, your product will sparkle like snow at dawn and feel modern.

Stay Sustainable

Regardless of your design choices, keep it sustainable to please eco-conscious consumers. Gone are the days of plastic boxes filled with sweets. Now, our favourite sweet Christmas treats are sold in decorative, specialty tins or colourful cardboard boxes. Both are sustainable packaging options for your business.

Tell A Story

Everyone loves a great story. Stories capture our imagination and inspire us to dream. They are also a powerful marketing tool, helping customers feel a personal connection to your brand. You can add a story to the inside of the tin lid, on a small label, or even on the bottom of the tin. This is a great way to encourage extra engagement with your product and make it more of an experience than just a box.

Embrace Fun Designs

When designing packaging for any product, you should always conduct thorough research. Look at everything from competitor designs to past choices that have led to high sales or conversions.

Of course, you still need to think outside the box and take risks with your design. Explore playful, fun, or quirky options. Consider an image of a dog wearing a Santa hat or even go further and design a package in the shape of a Christmas tree or wreath. The only limit is your imagination.

Send A Thank You

A little gratitude goes a long way. Christmas is a wonderful time to thank your customers for choosing your business and products. This can be as simple as adding a small thank-you or greeting card inside the packaging. If you get someone to sign it and address it to the customer, it feels even more personal.

Interactive & Sensory

Whenever you design new business packaging, always consider the unboxing experience. You want the unboxing to be memorable, exciting, engaging, and ideally shareable online.

There are many ways to achieve this, from intricate magnetic openings to multiple layers that customers need to go through to reach the gift. Make it an experience, and customers will love you for it.

Explore An Omnichannel Strategy

Designing Christmas packaging is the perfect time to embrace an omnichannel strategy. This goes beyond the typical multi-channel marketing approach and instead focuses on a cohesive customer experience. This can include everything from your website to social media and physical stores. For festive packaging, it can be as simple as adding a unique hashtag to your package that customers can use when discussing the product online.

Extras

Finally, consider whether there are any extras you can add to your design to make it even more impressive. For example, you could add a window to the design, showcasing the beauty or wonder of the product inside. Studies show this can increase sales and intrigue buyers enough to commit to a purchase.

We hope this helps you design the ultimate festive package for your products. Interested in ordering custom tins or cardboard tubes for this Christmas? Get in touch with our team using the form below and start your journey into imagination.